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The original · Since 2026

First to design.
First to deliver.

We were the first brand to design, engineer and bring to market a precision strap built specifically for the AP x Swatch Royal Pop. While others were still rendering concepts, we were already testing prototypes. This is not a copy — this is the original.

01 First to market
8 Colorways matched
3 Strap models
Trade & Wholesale

Want to become
a distributor?

We work with watch retailers, boutiques and online resellers worldwide. If you move volume, we have the margins to make it worth your while. Minimum order starts at 50 units with serious wholesale pricing for serious partners.

inventory Minimum order: 50 units per colorway
percent Wholesale discounts up to 40% off retail price
palette Mix and match colors and strap models freely
support agent Dedicated account manager for trade partners
local shipping Priority fulfillment and shipping for wholesale orders
Contact us for wholesale pricing